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[15 Aug 2007 | 22 Comments | ]

You Need to Feed  Your Own RSS
FeedBurner monetizes publisher’s feeds by embedding targeted ads in the syndicated content.  They host well over 880,000 feeds and so many subscribers that it’s impossible to count.  FeedBurner StandardStats will tell you what your approximate circulation is, feed readers used, and click throughs (must redirect links through FeedBurner to do this).  To do all of this, your feed has to come from FeedBurner, and not your own URL. They offer all sorts of tools to analyze, optimize, publicize, and monetize your content, but does …